From the day I met her, she’s done nothing but bring brilliant ideas to me and I’ve found myself feeling so excited about the future for advisers entering the profession, knowing there is quality training out there in the areas that are so desperately needed.

Not only that, but she is knowledgeable, warm, kind and funny… all qualities she brings with her in her sessions which make for a truly unique experience. Emma has delivered several sessions for our organisation and each time we’ve had such positive feedback. I couldn’t recommend her more highly.”

- Hayley Rabbets, Head of The Verve Foundation 

Emma is a pioneer in helping advisers and planners understand the emotional side of money, both their clients’ and their own.

Working with Emma is like putting on a new lens. She challenges assumptions, fosters empathy, and equips advisers with the tools to have more meaningful conversations… conversations that lead to better outcomes and stronger client relationships.

Emma’s work is changing the game in financial planning. If you’re serious about becoming a more emotionally aware and human-centred professional, I can’t recommend her highly enough”

- Dan Haylett, TFP Financial Planning, Host of The Humans  v Retirement Podcast

Her unique blend of psychotherapy expertise and financial services insight brings a fresh, human-centered perspective to the profession.

Emma understands vulnerability as a relational, dynamic, and deeply human aspect, not just a compliance checkbox.

For firms committed to embedding Consumer Duty in a way that raises standards and builds genuine client trust, Emma is the ideal partner.”

- Thomas Mathar, Centre for Behavioural Research (Aegon UK)

…and it was one of the most thought-provoking and relevant sessions I’ve attended in a long time.

Emma has an exceptional ability to connect the dots between the emotional drivers behind financial decisions and the human behaviours that shape them.

What stood out most for me was how transferable these insights are far beyond adviser-client relationships. I found myself reflecting on my own interactions with colleagues, peers and team members, recognising how emotions influence decision-making, communication, and leadership just as much as they do financial choices.

- Laura Barnes, Director of Business Development, Nucleus

I participated in a personal and professional development group facilitated by Emma in 2024 with an open mind —curious, but not necessarily expecting major change. However, the opportunity was transformational.

Her facilitation helped me cut through the noise, uncover blocks I was barely aware of and gain the clarity I needed to move forward in my business with confidence.”

- Rosie Mowat, Rosebud Financial Coaching 

She brings emotional depth, clarity, and relational intelligence to a field that often overlooks those things and the difference it makes is huge. These skills transform good service into fantastic service.

I consider Emma to be a trusted counsellor; she always brings alternative views and challenges in a positive way. Emma is warm, thoughtful, and insightful. I’m excited to see the impact her work is already having, and no doubt will continue to have, across the profession.

- Greg Morris, Director at Western Pension Solutions

If you're working in financial services and care about building genuine client relationships, you need to know about Emma and the work she’s doing at Emotional Finance.

I had the chance to attend one of Emma’s in-person workshops recently. We explored some of the most important, and often overlooked, parts of financial advice - building trust, giving presence and how to support clients’ emotional experiences.

Emma held space with so much care and thoughtfulness. The conversations were real, challenging, and full of insight. She also speaks like Elizabeth Day, I could listen to her all day! She has a beautiful way of putting things, with brevity and eloquence.

Emma’s mission - to help shift financial services into a truly benevolent, trusted profession - is helping move the industry forward, and I’m so glad I got to be part of that space.”

- Sally Pham, IFA

The sessions were honest, thought-provoking, and practical, with a great mix of theory, lived experience, and real-world application.

I’ve come away feeling more confident and I am holding a dedicated space for clients which focuses on building a relationship intentionally, instead of just being a byproduct of working with someone.

 Emma has a brilliant way of making the complex feel accessible and creating an environment where you can learn without pressure.

I’d recommend this programme to anyone in financial planning, whether you're at the start of your journey or looking to reconnect with the human side of what we do. It’s helped me grow, and I think it will shape the way I work with clients for years to come”

- Connor Griffiths, TFP Financial Planning

She helped me see things from the client’s perspective and refine how I listen and ask questions.

The changes I’ve made have improved my confidence, strengthened my client work, and made the job feel more rewarding. Emma brings clarity to questions I’ve asked myself for years, and she does it with real expertise, care, and insight.

- David Nelson, Chartered Financial Planner

Emma’s model provides a strong foundation for understanding the human side of financial planning, and the way she breaks it down makes it easy to put into practice. Throughout the course, I grew in confidence and was encouraged to explore different communication styles, all while staying true to my authentic self.

The impact has been immediate — I’ve already noticed a significant improvement in the strength and depth of my client relationships. Emma’s guidance has not only refined my professional skills but has also made me a more empathetic and adaptable adviser. I would highly recommend her training to anyone who wants to elevate the way they connect with and support their clients.

- Lauren Turner, TFP Financial Planning